The concept behind keywords ties directly into the Search Engines. Keywords are what people are typing into their search engine to find you (hopefully). They can be single words or long groups of words. It’s one of those things that is completely dictated by the searcher.

So, the key here is to get into the searcher’s head. This is really a 2 step process.

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Here, I’m going to talk about the basics. The things every designer should know and understand about the ‘mysteries’ of Search Engine Optimization (SEO). If you have questions, just ask. If I can’t answer them, I know someone who can.