Ok, now that you’ve sorta got the basics down, what do you really need to know about meta tags and optimizing your site?
Meta tags are placed between the tags and they are used to provide information for the search engine spiders - information about your site, which then will make certain that it places #1 in the search engine results pages. Right?
Wrong.
Put the final touches on your keyword list by checking the KEI of your new terms and looking to see who is currently ranking well for those terms.
You will want to put in a little bit of time on research so that you can be certain that your keywords are targeted. It won’t make any difference if you’re ranking well on terms that don’t bring in the type of visitors that you want - the kind that buy the products, services or other that the web site has to offer.
Ok, you’ve checked out the competition and did your research. You know what keywords are being searched on and how many sites out there are currently optimizing for those words (KEI).
KEI - explained
The KEI is a ratio of the number of searches for a keyword with the number of search results.
So, if the keyword ‘web design‘ is searched 4000 times per day, and there are 1 million results for that keyword, the KEI is .004. The lower the KEI, the harder it will be to become well placed with that term - there is EXTREME competition for that keyword.
Ideally, you want a high KEI, which will mean it is easier to rank high on that keyword. But unfortunately, it isn’t that simple; there are a lot of things to consider:
